We either embrace it or ignore it. So how does increased technology affect the Real Estate Industry.
I recently had the pleasure of attending an education day where Alistair Helm spoke about ‘What’s Happening and What’s New.’ Sometimes we feel threatened by technology often because of a lack of knowledge, but ‘Traditional Agents will not be replaced with Technology…..they will be replaced by agents with Technology’ says Alistair. To me, this seemed extremely logical. The internet has become a part of our life, just like night follows day.
Alistair also spoke about the realities of today - “Consumers will email if they have a question and the response expectation is 2 hours!”. How do you rate?
We are living in a ‘now’ society where expectations are great and the consumers of today want an answer immediately.
Emails are the easiest thing to deal with. Check them regularly (obviously within 2 hours) and respond immediately. Acknowlege the email even if you can’t supply the enquirer with the full information.
It never ceases to amaze me when I get replies back from prospective purchasers who acknowledge my quick response to their email. What does everyone else do I wonder???
So if you are not responding to a email enquiry quickly - then you are possibly losing business. Can you afford to do that???
I recently had the pleasure of attending an education day where Alistair Helm spoke about ‘What’s Happening and What’s New.’ Sometimes we feel threatened by technology often because of a lack of knowledge, but ‘Traditional Agents will not be replaced with Technology…..they will be replaced by agents with Technology’ says Alistair. To me, this seemed extremely logical. The internet has become a part of our life, just like night follows day.
Alistair also spoke about the realities of today - “Consumers will email if they have a question and the response expectation is 2 hours!”. How do you rate?
We are living in a ‘now’ society where expectations are great and the consumers of today want an answer immediately.
Emails are the easiest thing to deal with. Check them regularly (obviously within 2 hours) and respond immediately. Acknowlege the email even if you can’t supply the enquirer with the full information.
It never ceases to amaze me when I get replies back from prospective purchasers who acknowledge my quick response to their email. What does everyone else do I wonder???
So if you are not responding to a email enquiry quickly - then you are possibly losing business. Can you afford to do that???
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